The new Mercedes Formula One car – the W04 – will be unveiled formally tomorrow 4 February in Jerez, Spain, before taking to the track on Tuesday for the start of testing. In advance of the launch, Mercedes have come up with a novel way of generating interest in the new car. The Mercedes website is showing an image of a pit garage that started out closed on Saturday afternoon, but will open gradually as fans tweet the hashtag #F1W04Reveal.
There has been a flood of #F1W04Reveal tweets since the news of the early reveal broke on the team’s website yesterday. Hits at chrisonf1.com and mercamgf1-fans.com have spiked significantly as eager fans searched for photos of the car that Lewis Hamilton and Nico Rosberg will drive in 2013.
The garage door is opening very slowly, but the car is becoming steadily more visible as time goes by. So far, it is clear that the stepped nose of 2012 has been covered, as seen on all of the launched cars except the Lotus E21. It also looks like the front wing has had undergone some serious revision.
Photos of the car will be available at chrisonf1.com after the formal launch tomorrow 4 February.